Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.

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Amazon Renewed Refurbished products with a warranty. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Sign In We’re sorry!

Advertising Management, 4th Edition

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Learn more about Amazon Prime. Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Get fast, free shipping with Amazon Prime. Advertising Management, 4th Edition. Please try again later. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.