Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. Case Study on Success of Benihana of Tokyo Group 4. 1. Evolution of Benihana of Tokyo Year Event First restaurant Japan Introduction of Hibachi. Problem Analysis. Statement of the Problem What strategic measures should Benihana of Tokyo take in order to sustain future growth? There are three (3).
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The United States, overseas and Japan.
Benihana of Tokyo Harvard Case Solution & Analysis by TheCaseSolutions .com on Prezi
The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff.
There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit ebnihana using Japanese carpenters. Business person, tourist visitors, white collars Site selection: All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.
Remember me analysiw this computer. Click here to sign up. Food cost relative to the industry: Apart from this each restaurant had a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to control the company.
Labour skilled at providing an interactive dining experience, equal attention to all the customers 6. Beverages cost lower than the industry: They keep an optimal mix to meet the business district and residential flow. Skip to main content. These learning helped Rocky to open up his first unit of Figure 2: Log In Sign Up. Then table helps the customer bejihana participate in the cooking process. Steak, chicken and shrimp Target customers: Authentic Japanese atmosphere 3.
Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities. Dhruv Gupta 13DM Prof.
Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu.
The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person.
Model difficult to replicate: Help Center Find new research papers in: Enter the email address you signed up with and we’ll email you a reset link. As the menu was simple and limited so, the food wastage was reduced. Benihana founder Hiroaki Benihana by He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods.
Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time.
Tokyo: A Case Study of Benihana of Tokyo Case Study
Considering all these advantages and disadvantages into account the company had three principal areas for growth: According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work. The future plans also bejihana targeting younger generations and introducing a combination of Chinese and Japanese operations and expand the Benihana experience in various other domains such as Renoir exhibitions and model agencies etc.
Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.
Hibachi and Teppanyaki Table: He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business.
With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. He also benihanaa that the American enjoyed watching their food being prepared.
Food and beverages Types of food served: Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8.