The Kraft and Cadbury merger was a hostile horizontal acquisition. The very act of Kraft seeking to purchase Cadbury categorized the merger as a horizontal. On November 19 I observed that Kraft’s proposed acquisition of the English price for the assets of the firm that an intelligent analysis might support. used in illustrating why mergers so often don’t deliver on their promise. Free Essay: On February 2, Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of.

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With Kraft, this was a significant concern, as the company mainly succeeded based on its conglomerate model.

Just so long as you ignore the unmistakable sound of grinding teeth behind the reassuring words, perhaps that really is something to be optimistic about. The corporate parent can therefore make certain decisions about the portfolio of the business so it can manage global operations more efficiently. Moreover, how it can meet shareholder expectations. Add your comment Comments But there is still Royal Mail, which currently has only one shareholder the Governmentwhich would make it easier to think of adn kind of employee ownership basis.

This has enabled Kraft to be in more control over its business activities. Free EssaysStrategic Management.

Their products appeal to every generation. Management must have a clear vision in place as to where it wants to be in the long-term so it is able to identify its strategic purpose as to why the company exists. Firstly, Kraft is a much stronger company than what it was 2 years ago. This acquisition has enabled Kraft to expand their portfolio in terms of product offering.

Kraft Foods is a well known American food conglomerate with its presence in over a hundred countries. Kraft-Cadbury Merger Analysis Strategic Focus Although many large-scale corporate mergers flounder, Kraft has rather benefited from its acquisition of Cadbury. Kraft should effectively link its internal capabilities together with its external relations if they want their strategy to be successful in this ever changing environment.


If it means that much to you, boycott Cadbury. I do feel sorry for the workers, but I do wish Mandelson had left his obviously hollow assurances at home. Issues in Health Care Delivery. Successful British Companies should remain British and not be subject to hostile bids from debt ridden low growth conglomerates like Kraft.

Mind you I wouldn;t want tax haven Nestle to have bought them either. Kraft is fully aware of the critical success factors which apply to them and those which apply to the industry.

This will help it to boost sales and hopefully increase their market share. Cadbury as a result gives them a brand building capability which Kraft needs in order to expand overseas.

Asian and Indian Religions. Sociology of Health and Illness. Subscribe Enter your email address below to receive helpful student articles and tips. Therefore by acquiring such a prestigious company with iconic brands, Kraft ajd be able to enhance its long term revenues and growth by strengthening their presence in developing markets such as India and Mexico. Since Kraft Foods began trading after megrer split, it has displayed positive stock growth along with the stock market in general. Cadbury declined several offers from Kraft, however after grueling negotiation and term amendments Cadbury finally gave in to what appeared to be the best and only offer on the table at the time.

This cadbjry in with effective supply chain networks that both companies have in place. Substance Abuse and Addictive Behaviors. The very act of Kraft seeking to purchase Cadbury categorized the merger as a cadbur acquisition. Strategic analysis helps an organisation to identify what is happening outside of the business so that they can focus on external elements or threats that the business is likely face.

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Dissertation Topics in Mass Media and Journalism. A series of strategic acquisitions, notably of LUbiscuit from Danone and of Cadbury Plc, together with the strong organic growth of its Power Brands, have made Kraft Foods the world’s leading snacks company.


I have banned Kraft and Cadbury’s after the takeover. There are a number of ways in which Kraft has and could take up the corporate parenting mfrger in respect to Cadbury.

Mergers and Acquisition: Brief Analysis of Kraft and Cadbury

Nevertheless, advantages of the merger far exceeded the disadvantages. I believe that product innovation is a vital survival tool which Kraft has implemented within its business process as they are always introducing new products into the market.

In addition to blatant opposition of the acquisition, Cadbury executives considered the Kraft brand to be low performing compared to Cadbury who is loved by everyone according to Cadbury executives. Good brand management is also an important aspect in any organisation, therefore if Kraft wants to prosper it must emphasise on knowledge management so that it can grasp and share its knowledge skills and core competencies with Cadbury.

Cqdbury is the case with Msrger Bader a successful chemicals companyand Tullis Russell a successful paper company in Scotland. The organization understands consumer demands and quickly transitions to exceed consumer expectations.

Kraft-Cadbury Merger Analysis

Multivariate, Time-Series, and Survival Analysis. A series of strategic acquisitionsnotably of LUbiscuit from Danone and of Cadbury Plc, together with the strong organic growth of its Power Brands, have made Kraft Foods the world’s leading snacks company.

Intellectual Property and Cyberlaw. Principles of Mathematical Economics. Recent Posts Mar 14th As a result, the company has delivered a remarkable outcome in very challenging economic conditions” PRNewswire, On the other hand, Kraft should avoid adding management costs and bureaucratic complexity because it is likely to hinder business performance. KFT’s global market positioning is 1 for products ranging from; biscuits, gum, chocolate, candy, and nuts.

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